The biggest risk to UGC is, of course, control,” says David Stein, vice Industry Email List president of SEO and content at Wunderman Thompson Memphis. “When you solicit UGC, you give up some level of control over the outcome. It would be great if you could ensure great reviews and the conversations around your product/service would all be positive. Industry Email List But that's just not the reality. For companies that have a very specific vision for their brand image, this can already be a non-starter.

Generally speaking, if a user can add their content to your site, so can a spammer. Many posts, including this one, have disabled comments due to Industry Email List spam overriding constructive comments. If left unchecked, spam can negatively impact your search rankings, not to mention suck up internal resources trying to deal with it. “Yes, there are loads of Industry Email List moderation tools and armies of agencies and services out there looking to help moderate comments or Industry Email List respond to ratings/reviews,

But that takes away the economic advantage of UGC and often creates a heavy burden. Depending on the brand, product/service it offers, and reputation it Industry Email List enjoys, UGC can be more hassle than it's worth,” Stein points out. "Oh, and I Industry Email List haven't even mentioned the legal and branding hurdles you as an SEO are likely to face from your client."