If we focus only on search in a highly Denmark Phone Number List industry, our budgets will be depleted very quickly, so we have to spread out ad spend At this stage, we chose to focus on promoting guides and informational content and getting our brand in front of people who are not looking for our services right now and trying to encourage their interest. Facebook ads are used here because of their extremely superior demographic targeting options Denmark Phone Number List to Google Ads. Although you can use location on many web targeting, the combination of location with detailed demographic information such as age targeting and interests makes this an effective platform to target specific audiences early on.

From left: ZIP code and demographic Denmark Phone Number List in Facebook, using UTM tags to run awareness ads to segment and target audience lists down the funnel At this stage, we were able to target the UK regions we found with the highest disposable income, and define and stratify age targeting around the groups we identified Denmark Phone Number List earlier as most likely to be interested in investing. consider At this stage, the people we are trying to reach will exhibit some behavior that shows interest in the products and services that can be offered. An example here is people searching for information about a product, not the product itself - in this case, people searching for investment advice.

We found Quora to be a useful platform to use Denmark Phone Number List this stage. Quora has hundreds of questions and thousands of investment topics of interest to our users that we can target with ads. From left: Targeting options on Quora, example ad. Quora allows you to target a highly relevant group of people who are actively researching questions Denmark Phone Number List the product or service you sell, just like a Google search, but at a fraction of the cost. For example, the typical CPC for financial services.